Telemedicine has revolutionized the present generation healthcare delivery system by exchanging medical information between two clinical locations for enhancing the medical expertise between the hospitals for better diagnosis, treatment and educational services.
Impact of Telemedicine services:
As telemedicine program prepares to become operational, it is important to market the availability of services. In most cases, the marketing initiative has two target audiences,
Telemedicine programs that have high utilization, benefit from enhanced physician acceptance and greater Company support. It also offers the opportunity to identify compelling human-interest stories that effectively promote your Company.
Telemedicine has allowed families to obtain access to the highest quality medical specialists, without the costs or hardship of extended travel or the risk of lost income due to job absenteeism, and with the comfort of family and community support in the care process. These families experience medical outcome, which were not possible earlier. Further, companies that implement telemedicine programs are perceived as being on the cutting edge of technology advancements - an important attribute in the selection of a healthcare provider. The image created by a successful telemedicine program can have considerable impact on the public perception of your Company as a leader in healthcare industry.
What Telemedicine does?
The benefits to the people are:
The benefits to the Doctors are:
The benefits to the Tertiary Care Institution are:
Areas where Telemedicine could be applied:
Telecardiology with TTECG
Other CME (Continuing Medical Education) Programs
Management Information System