How industries from different sectors are using video conferencing solutions today?
What types of solutions do they have? How does video conferencing technology help them collaborate? Is collaboration the only application or is there more to it? And what are the expectations of industries from the solution providers? A&T Video Networks’ roadshows offer a unique platform for the user industries to share their experiences and perspectives on these areas.
The panel discussions, the highlight of the roadshows, prove to be a great format for capturing the voice of customers. The roadshows take place in key locations across the country in the presence of hundreds of industry participants. A&T Video Networks began organizing roadshows after its Silver Jubilee celebrations held in Madurai in June, 2023. So far, the roadshows were held at Bengaluru, Pune, Chennai, Surat, and Ahmedabad, with the participation of about 50 industry speakers, and over 800 industry participants. The future locations shortlisted are Delhi and Kolkata. The event is all set to go global with the first international edition of the event scheduled to take place in Dubai early this year.
The panel discussions of the roadshows invariably have experts from core customer industries, especially education, healthcare, and enterprises. They also feature system integration professionals who cater to various industries. Some of the key takeaways on the current status and trends in the adoption of audio video solutions include:
Healthcare
There was a big boom in the adoption of video conferencing solutions in the healthcare industry during the pandemic. But it plummeted as soon as normalcy returned. However, this does not mean that audio/video conferencing technology is going away anywhere. If anything, the pandemic had only given an opportunity for the hospitals to realize the benefits of telemedicine and online consultations in widening the reach of their services. Hence, the rate of adoption has been accelerating, albeit gradually. Within healthcare, one segment that witnesses rapid growth is surgery recordings. As medical institutions have found it invaluable in imparting continuous medical education.
Education
Like in healthcare, the adoption of video conferencing technology in education witnessed a peak during the pandemic, but a sharp decline followed after the pandemic. However, the video conferencing technology-induced boost in learning outcomes has convinced the institutions beyond doubt that it is inevitable to make virtual classrooms an integral service delivery channel. Educationists in most cities agreed that interactive video lectures – using live streams or recorded videos, have increased the comprehension and retention of the subject by at least four times, compared to the direct classroom lectures. Lecture recordings hence are becoming widely popular especially in higher educational institutions.
Enterprises
Enterprises remain the leading sectors for video collaboration. Before the pandemic, the situation was that there was only one large conference room or two for the entire organization. However, as online collaboration is becoming a new standard, organizations have multiple ‘huddle rooms’. There also has been great improvements in data security, which used to be a great concern in the initial days. Enterprises are developing new ways of operations to pave the way for remote working.
The system integration professionals observe that before Covid, there used to be a clear demarcation between IT and AV. But they both have become one – in other words, AV has become one of them important tech enablers like a server or software. The IT team is getting trained to understand and integrate AV with their services.
For the hundreds of participants that each roadshow attracts, panel discussions also become an opportunity to keep themselves abreast of the latest developments in video conferencing and audio/video technologies. The roadshows also feature A&T Video Networks’ entire solutions, including equipment and software.
