A&T Video Networks, a pioneer in the video conferencing sector, rides high on Make in India initiative with its modern ProAV factory in a tier III town in Tamil Nadu 

When A&T Video Networks set up a factory in Arasanoor, a tier III town in Sivaganga District, South Tamil Nadu, to manufacture Pro AV equipment, a few in the industry thought the venture would see the light of the day. In the highly-competitive and technology-intensive sector, where foreign brands command over 90% of the market share, local production was never considered feasible, mainly because critical components such as chipsets, sensors, lenses and electronic controls have to be sourced abroad. Even in the case of accessories the cost of locally made items is several times higher than the imported ones.