Since time immemorial, entrepreneurs have used the famed “elevator pitch” to seek funding from busy investors. That is the original micro-content – presenting your entire company, product, service, philosophy, vision and route to success in 30 seconds!
To quote user experience expert Jakob Nielsen: “micro content is a small group of words which can be skimmed by the reader to understand the wider message of the article.” Truly effective micro content should deliver stand-alone information even when removed from its original content.
It’s a known fact that students absorb better when focusing on a specific topic. The average student absorbs not more than 50% of a long online lecture. With too many distractions, students can easily miss out on important points being made by the educator.
And so, this is where our hero enters the stage – micro content